General information

The AMA Rent A Car website uses cookies. A cookie is a small text file that is stored by your browser and allows you to store information between sessions on web pages and your browser. AMA Rent A Car uses a number of "first party" cookies - generated and used by the AMA Rent A Car website - and a number of "third party" cookies - generated on our website by third parties. These allow us to remember every step of your booking as you navigate the site, allow us to store your customer details and display the relevant content based on the options you select and your journey. They also help us understand user behaviour on our website, which means we can improve your browsing experience.

Cookies can only store text, which is always anonymous and usually encoded. AMA Rent A Car will never store personal information in a cookie.

What are cookies?

Cookies are small text files generated by the sites you visit, which store session data that may be useful later on. This data allows the site to store information between pages, and also to analyse how you interact with the site.

Cookies are secure - they can only store information that is placed there by the browser, i.e. information that the user has entered in the browser or that is included in the page request. They cannot access code and cannot be used to access your computer. If a website encodes information in a cookie, only that website can view that information.

There are two different types of cookies: Session and Permanent. They are used for different purposes and contain different information.

Session cookies contain information that is used in the current browsing session. These cookies are automatically deleted when you close your browsing session. Nothing remains on your device for longer than the time you are logged into the browser.

Permanent cookies are used to remember information used between visits. This data allows the site to recognise you as a repeat customer and to react accordingly. Persistent cookies have a different lifetime configured by the website, which can vary from a few minutes to several years.

Why are cookies used?

Cookies are used by the site to keep you logged in while you browse the site, remembering your booking details whether you are logged in or not. They are used to display products relevant to your searches.

Analytics cookies, from our partners Google and Adobe, allow us to track customer interaction on the site. In this way, we obtain valuable information that allows us to improve the site and the products and services we offer.

We also work with partners who write third-party cookies, which are then used by advertisers on other sites to serve you appropriate and relevant ads based on your browsing history. These cookies do not store personal information allowing other sites to identify you, they are simply based on your browsing history.


Disabling and deleting cookies

All browsers allow you to restrict the behaviour of cookies or turn them off in your browser settings or options. The steps to do this are different for each browser, instructions can be found in the Help menu of your browser.

With your browser, you can also view the cookies on your computer and individually delete the desired cookies or remove them all.

Cookies are simple text files, so you can open and read their content. The data in them is often encoded or represents a numeric code corresponding to a web session that often has no meaning except for the website that wrote it.

If you close cookies, AMA Rent A Car will not be able to make a reservation. Disabling cookies will also affect the tracking of your progress on the site, but will not prevent the analytics code from recognizing your visit.

What cookies does the AMA Rent A Car website create?

The session cookies that AMA Rent A Car writes include data used by the web server hardware with which the server processes your session, your login status (compared to the AMA Rent A Car customer database) and your booking details.

The permanent cookies that are created by the AMA Rent A Car website are used by our technology partners, Adobe, Maxymiser and Google. They are used to recognize traffic to the site which drives users back rather than bringing in new customers. The information stored is used to provide you with appropriate ads from other sites on our behalf. Deleting these cookies will not affect your experience or the functionality of the AMA Rent A Car website.